Not only is it the first studio film in over 25 years to star an all-Asian cast, but in the five days that Crazy Rich Asians has been in theaters, it’s shattered expectations and made $34 million — handily surpassing its $30 million budget.
The gross includes worldwide ticket sales for the film’s run in over 3,000 theaters, according to Box Office Mojo. Analysts had expected it would make around $25 million, according to CNN.
Warner Bros.’ head of domestic distribution Jeff Goldstein told Variety that while the studio worked hard to promote Crazy Rich Asians, “word of mouth is everything.”
The boisterous film, based on Kevin Kwan’s best-selling novel, has received critical acclaim, with a 92% rating on Rotten Tomatoes.